Welcome to the story of how I got over my technophobia of using the iPad to draw and why I now love doing pattern design using Procreate. I’m one of those people that struggle with technology and tend to avoid using it unless I have to. Whenever I hear something
I often like to reflect on my art style and my source of inspiration for pattern design. Most of the time this inspiration is nature – especially anything to do with the beach and ocean or the tropics. The motifs I always seems to be drawn to are shells, palms,
One day I had the sudden urge to draw flamingos. Not entirely sure why, probably because I had been reading about where to see flamingos in the wild. I have been lucky enough to see them in the Camargue in France and also across great salt lakes of the Atacama
Welcome to my 2023 business goals! I am writing this much more cautiously than I did last year, if you have read my 2022 business review you will see that I didn’t really achieve my main goals of last year. But I still think its super important to set some
Welcome to my 2022 business review! Unlike last year I am actually getting to write my business review close to the start of the year woo! Business reviews usually start with reflecting on your goals and what was achieved. Ummm, so my main goals for 2022 were to licence 20
There are so many great resources available to help you run a surface pattern design business. I have compiled a list of my absolute favourite FREE business resources that I use almost every day! Airtable I use Airtable to organise my design library and my client list. I did have
There are many ways of finding potential clients for your surface pattern design. You need a marketing strategy and most importantly you need to allocate time to it – I block out two days each month just to work on my social media. Another way to find clients is to
Marketing your surface pattern design work is what you will probably spend at least half, if not more, of your time on. You may have beautiful artwork but you need people to see it, and not just any people but your ideal client. As marketing can take up a lot
Now that you have decided you want to be a surface pattern designer, and you have learnt the basics of pattern creation, what is next? Ideally you want to sell your pattern designs to clients – but how do you get started? This post is all about branding for surface
This is the second post in a series I am writing all about surface pattern design and running your own business. If you haven’t already, go back and read the first post about why I chose surface pattern design! Now if you got the bug like I did to make