Bold, ocean-inspired patterns designed to bring colour, movement, and a sense of escape to swimwear, fashion, and lifestyle products.
Welcome to my pattern library — a curated collection of original, licensable surface pattern designs inspired by the ocean, tropical nature, and life by the sea.
Created for brands who value colour, creativity, and thoughtful design, these patterns are available for licensing across swimwear, apparel, accessories, and homewares.
Looking for something unique and exclusive? I also offer custom pattern design.
A selection from my licensable pattern library:
How pattern licensing works
- License existing designs from my pattern library
- Exclusive or non-exclusive options available
- Suitable for swimwear, fashion, accessories, and homewares
- Changes can be made to scale and colour
- Designed with sustainability and longevity in mind
Need something custom?
I also create bespoke repeat patterns designed specifically for your brand, product range, and audience.
FAQs for surface pattern design licensing
What is licensing?
Licensing is basically renting a design. A licence agreement allows you to use a pattern design for a certain purpose, timeframe, and geographical area, while I retain ownership of the artwork.
What products can I use a design on?
Licensed patterns can be used across a wide range of products including swimwear, apparel, accessories, stationary, wallpaper, packaging, and homewares. Pattern designs can also be used for digital applications such as website graphics or promotional materials.
What if I only need fabric?
Many of my surface pattern designs are available to purchase on fabric through selected fabric stores. You’re welcome to sell products made using this fabric. I receive a small commission for each metre of fabric sold. Check out my Fabric Shop page for all the options.
How do I license a design?
Once you’ve chosen a design, I’ll ask a few questions about:
- How the pattern will be used
- The industy
- Licence type (exclusive or non-exclusive, or buyout)
- Licence duration (the timeframe)
- Geographic area
I’ll then provide pricing and a licence agreement. Once payment is complete, your pattern files are delivered.
What type of file do I receive?
Patterns are supplied as seamless high resolution JPG files. Layered PSD files or alternative formats can be provided if needed – just let me know.
What is a non-exclusive licence?
Non-exclusive means that the same design may be licensed to more than one client at the same time. For example, you own a fashion label and want to licence a design for dresses. If you choose a non-exclusive licence, another dress company may also licence the same design at the same time.
What is an exclusive licence?
An exclusive licence means that you are the only brand within your industry permitted to use that design for the duration of the licence.
For example, a swimwear-exclusive licence would prevent the design being licensed to another swimwear brand during that period, but it could still be licensed in a different industry.
What is a buyout?
A buyout means you purchase the pattern outright for unlimited use. The design will never be licensed to anyone else.
How much does it cost to licence a pattern design?
Pricing depends of factors such as:
- Licence duration
- Geographic area
- Industry
- Licence type (non-exclusive, exclusive, buyout)
- Design complexity
Please get in touch for a tailored quote.
How long does a licence last?
Most licences are issued for two years, though shorter or longer terms can be arranged depending on your needs.
Who owns the copyright?
Copyright and ownership of all surface pattern design and the elements within the design always remain with myself, Anna Markula.
Are the designs seamless repeats?
Yes – all surface pattern designs are professionally created seamless repeats, ready for production.
Can colours or scale be adjusted?
Yes – minor colour and scale adjustments are included. More complex changes can be quoted at an additional hourly rate.
Can I see what the design on a product before licensing?
Yes! I want to make sure you are 100% happy that the design will be perfect for you and your product. I can provide a mockup of the design to help visualise how the pattern will look on your product and assist with scale decisions.
For brands who want to stay in the loop
I occasionally share new pattern designs and availability with brands via email.